🦦 MISSION BRIEF

Break into 4 enterprise accounts for Mist WiFi · ITA — Identify, Triage, Act

COMMAND CENTER · Operation: Mist Break-In · Chris Jolliffe · CCIE Wireless #39701
4
Target Accounts
7
Key Contacts
1
Outreach Sent
0
Replies
🔥 Priority Intel
✅
SENT
Rhonda Vetere LinkedIn DM sent. Rich McDonald anchor + 15 min ask. Awaiting reply.
🔥
Estée River
Shake Shack CITO Justin Mennen is former ELC VP Enterprise Arch. One Rhonda intro = TWO accounts.
🏦
Flagstar Path
CIAO Christopher Higgins came from MUFG Americas — you have contacts there. Back-channel ready.
🏥
MSK Path
John Ferrito — healthcare IT lifer. Reconnect warm. Lead with relationship, not pitch.
⚡ Action Items
    📊 Account Penetration
    Estée LauderDM Sent ✅
    Flagstar BankMUFG Path
    Mem. Sloan KetteringFerrito Path
    Shake Shack🔥 ELC River
    🏥 ITA Status
    🔴 IMMEDIATE: Rhonda reply — watch + respond fast
    🟡 DELAYED: Ferrito reconnect · MUFG activation
    🟢 WALKING: Apollo search all 4 accounts
    ⬛ EXPECTANT: Direct Shake Shack · hold for Rhonda

    🏢 TARGET ACCOUNTS

    4 enterprise accounts · Mist WiFi opportunity

    WARM — DM SENT ✅

    Estée Lauder Companies

    Beauty · NYSE: EL
    Revenue~$15.6B (FY2024)
    Employees~62,000 global
    HQ767 Fifth Ave, NYC
    WiFi NeedRetail, Corp HQ, Distribution
    ConnectorRhonda Vetere ✅
    LI StatusDM Sent 🟢
    AnchorRich McDonald (HPE AM)
    Ask15 min call
    🔥 Estée River: Justin Mennen (Shake Shack CITO) is former ELC VP Enterprise Arch. Rhonda intro = two accounts.
    WARM — MUFG PATH

    Flagstar Bank

    Financial · NYSE: FLG
    Assets$87.5B (Dec 2025)
    Branches~340 locations, 9 states
    HQHicksville, NY
    WiFi NeedBranch network + HQ
    CIAOChristopher Higgins
    CTOJason Pope
    Your InMUFG shared contacts
    HookActive data center build
    WARM — FERRITO PATH

    Memorial Sloan Kettering

    Healthcare · Cancer Research
    Revenue~$6B annual
    HQ1275 York Ave, NYC
    IT Team1,000+ employees
    WiFi NeedClinical IoT, patient, research
    CTO/InfraTsvi Gal
    CDO/TechRémy Evard
    Your InJohn Ferrito (lifer)
    CredYou: WiFi architect HUMC/HP
    🔥 HOT — ESTÉE RIVER

    Shake Shack

    QSR · NYSE: SHAK
    Locations500+ globally
    HQ225 Varick St, NYC
    Revenue~$1.1B (2024)
    WiFi NeedPOS, guest, back-of-house
    CITOJustin Mennen
    Reports toCEO Rob Lynch
    StartedJan 2025 — brand new
    🔥 FormerVP Enterprise Arch @ ELC

    👤 KEY CONTACTS

    People intelligence · Connection mapping

    RV
    Rhonda Vetere
    CEO · Aligned Alliance / Board: MAXIOM, Make-A-Wish
    Former ELC CTO 2013–18 DM SENT ✅
    • Rich McDonald anchor — she worked with him directly at ELC. Instant credibility.
    • RAAM 2022 — 3,070 mi for veteran/first responder suicide awareness. Her dad was a Vietnam vet.
    • Navy SEAL Swim Hudson River — 5 years, only female. Save for the call.
    • States she responds to all LinkedIn inquiries.
    JM
    Justin Mennen
    CITO · Shake Shack (since Jan 2025)
    🔥 FORMER ELC VP ENTERPRISE ARCH
    • Former VP Enterprise Architecture & Technology Innovation at Estée Lauder
    • Brand new at Shake Shack — still in listening/building mode
    • Rhonda knows his ELC world intimately — bridge is authentic
    TG
    Tsvi Gal
    CTO & Head Enterprise Technology Services (Infrastructure) · MSK
    PRIMARY INFRA TARGET — MSK
    • Owns all infrastructure at MSK — network, WiFi, data center
    • Path in: John Ferrito reconnect → Tsvi Gal introduction
    • Your HUMC/HP/CDI WiFi background = peer credibility
    CH
    Christopher Higgins
    Chief Information & Operations Officer · Flagstar Bank
    PRIMARY IT TARGET — FLAGSTAR
    • 40 years IT — MUFG Americas + U.S. Bank background
    • Led 13 post-merger system conversions (1.2M customers, 57 systems)
    • Your in: MUFG shared contacts → warm back-channel
    BT
    Bernice Thor
    Channel Sales Engineer · Juniper Networks (HPE) · US East
    A-TEAM · MURDOCK
    • HP/HPE DNA shared with Rhonda — "from one HP person to another"
    • NJ roots — County College of Morris, EMT-B, CRASE certified
    • 20+ years Avaya → now Mist Channel SE US East
    JG
    Jeanine Gray
    Account Manager · HPE · NYC Enterprise
    A-TEAM · FACEMAN
    • HPE AM — drives deal execution across all 4 accounts
    • NYC enterprise market — shared geography with all targets
    CJ
    Chris Jolliffe
    Principal Architect · HighPoint · CCIE Wireless #39701
    A-TEAM · HANNIBAL · YOU
    • Resident WiFi architect HUMC/Meridian health system (CDI + HP years) — MSK credibility
    • MUFG shared contacts → warm back-channel to Flagstar's Higgins
    • John Ferrito relationship — healthcare IT lifer, reconnect pending
    • Hudson River Park work — save for Rhonda call, it lands better live

    🕸️ RELATIONSHIP MAP

    Connection web · Hover nodes for intel

    ELC river flows Rhonda → Justin Mennen (Shake Shack) · MUFG path → Higgins (Flagstar) · Ferrito → Tsvi Gal (MSK)

    🏥 ITA TRIAGE BOARD

    Identify · Triage · Act — MASH-style field operations

    🔴 IMMEDIATE — Act now, high urgency
    🟡 DELAYED — Needs attention soon
    🟢 WALKING — Active, low urgency
    ⬛ EXPECTANT — Hold, deprioritized
    🔴IMMEDIATE
    🟡DELAYED
    🟢WALKING WOUNDED
    ⬛EXPECTANT

    📡 OUTREACH TRACKER

    Message status · Follow-up pipeline

    RV
    Rhonda Vetere
    LinkedIn DM · ELC Connector Ask · Rich McDonald anchor
    Warm intro re: ELC WiFi. Rich McDonald anchor. 15 min ask. SEAL swim + Hudson River Park saved for call.
    ✅ SENT
    JF
    John Ferrito — MSK
    Reconnect · Healthcare IT Lifer
    Years of silence doesn't kill a real relationship. Lead with genuine reconnect — ask who he knows at MSK infra level.
    DRAFT PENDING
    MU
    MUFG Contacts → Higgins (Flagstar)
    Back-channel · Phone call
    Identify strongest MUFG contact. Phone call: "Do you know Chris Higgins at Flagstar?" He came from MUFG Americas.
    IDENTIFY
    JM
    Justin Mennen — Shake Shack CITO
    ELC Alumni Bridge · Via Rhonda
    Former ELC VP Enterprise Arch. Rhonda intro = instant credibility. Been at Shake Shack barely a year.
    PENDING RHONDA

    📰 INTEL FEED

    Research log · Key findings

    ✅ Rhonda Vetere LinkedIn DM sent. Rich McDonald anchor. 15 min ask. SEAL swim + HRPT saved for call.
    TODAY · SENT
    🔥 Shake Shack CITO Justin Mennen is former Estée Lauder VP Enterprise Architecture. One Rhonda intro = TWO accounts simultaneously.
    TODAY · BOMBSHELL
    🏦 Flagstar CIAO Christopher Higgins came from MUFG Americas and U.S. Bank. You have MUFG relationships — warm back-channel exists.
    TODAY · HIGH VALUE
    🏥 MSK CTO Tsvi Gal heads all enterprise infrastructure. Path: John Ferrito reconnect → introduction. Your HUMC WiFi background = healthcare credibility.
    TODAY · CONFIRMED
    🦦 Bernice + Rhonda: HP/HPE co-author (Rhonda) and current HPE/Juniper SE (Bernice). Strong peer intro frame — "from one HP person to another."
    TODAY · CONFIRMED
    🚴 Rhonda RAAM 2022: 3,070 miles in 7d 8h 55m. Team of 8. Veteran + first responder suicide awareness. Her dad was a Vietnam vet lost to Agent Orange.
    TODAY · HIGH VALUE ANGLE
    🌊 Hudson River SEAL Swim: 5 years consecutive, only female. You worked Hudson River Park. Save for the call — it lands harder in person.
    TODAY · SAVE FOR CALL
    ⚡ HPE/Juniper merger complete. Mist won CRN 2025 AI Product of Year. Flagstar active data center build with Mphasis — infrastructure investment = WiFi refresh window.
    TODAY · MARKET CONTEXT

    🧲 CONNECTION ANGLES

    Crafted outreach · Message drafts

    ✅ SENT — Rhonda Vetere LinkedIn DM
    Hi Rhonda — my name is Chris Jolliffe, Principal Architect at HighPoint and CCIE Wireless engineer. I'm a longtime colleague of Rich McDonald's. Rich and I are working alongside the Juniper Mist team at HPE on a WiFi modernization opportunity at Estée Lauder. Your name came up immediately — the work you led there is still talked about in the industry, and frankly you're the person who knows that environment better than anyone. I know you've built a whole new world since ELC and I'm not looking to pull you back into it. I'd just love 15 minutes of your time — your perspective on who the right people are in ELC's technology org today would mean a lot to our team. Would you be open to a quick call? I'll work completely around your schedule. Thank you Rhonda.
    🔗
    Rich McDonald
    She worked with him directly at ELC. Instant credibility, not a stranger.
    🎯
    Specific Ask
    "15 min" — low friction, clear action, respects her time.
    🚴
    RAAM/Veterans
    Saved for the call. Personal, genuine — not a DM opener.
    🌊
    Hudson River
    Saved for the call. Lands harder in conversation than in text.
    🔍 Ferrito (MSK) · MUFG path (Flagstar) · Mennen via Rhonda (Shake Shack) — drafts to follow once paths confirmed

    🚀 Apollo.io Intel

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    🤝 THE A-TEAM

    Campaign crew · Roles + strengths

    🦦
    Hannibal — The General
    Chris Jolliffe
    Principal Architect · HighPoint VAR
    CCIE #3970130 YrsNJ-Based
    "I love it when a plan comes together."
    Strategy · Human Intel · Campaign Command
    ⚡
    Faceman — The Closer
    Jeanine Gray
    Account Manager · HPE
    HPE AMNYC Enterprise
    Account relationships · Deal management
    Enterprise sales execution
    🔧
    Murdock — Tech Wizard
    Bernice Thor
    Channel SE · Juniper Networks (HPE)
    Mist SEUS EastEMT-B
    Mist technical depth · Demo execution
    NJ roots · HP heritage

    📋 FIELD NOTES

    Your command log · Running intel