🦦 MISSION BRIEF

Break into 4 enterprise accounts for Mist WiFi. Leverage human intel, authentic connections, and strategic introductions.

COMMAND CENTER Β· Operation: Mist Break-In Β· Chris Jolliffe Β· CCIE Wireless #39701
4
Target Accounts
7
Key Contacts
1
Outreach Ready
0
Replies
πŸ”₯ Priority Intel
🌊
Warm Connector
Rhonda Vetere β€” 1st LI connection. Former ELC CTO 2013–18. RAAM veteran ride. Hudson River SEAL swim 5x. You worked Hudson River Park.
🏒
Flagship Target
EstΓ©e Lauder β€” Rhonda is warm connector. Current tech org contacts TBD.
πŸ”₯
EstΓ©e River Connection
Shake Shack CITO Justin Mennen came directly from ELC. Rhonda intro could unlock TWO accounts.
πŸ”—
Leverage Point
Bernice + Rhonda β€” Shared HP/HPE DNA. Women in deep tech. NJ regional roots. Strong peer intro.
⚑ Next Actions
IMMEDIATESend Rhonda Vetere LI message re: ELC intro. Use bike/veteran/Hudson River angle.
IMMEDIATEReconnect John Ferrito (MSK/healthcare IT lifer). Lead with relationship, not pitch.
THIS WEEKActivate MUFG contacts β†’ path to Christopher Higgins (Flagstar CIAO).
THIS WEEKπŸš€ Set up Apollo.io free account β€” search all 4 accounts for IT decision makers.
PIPELINEDraft warm intro connecting Rhonda β†’ Bernice + Jeanine. HP heritage + peer respect frame.
PIPELINERhonda β†’ Justin Mennen bridge (ELC alumni angle for Shake Shack).
πŸ“Š Account Penetration
EstΓ©e Lauder CompaniesWarm β€” Connector ID'd
Flagstar BankMUFG Connection
Memorial Sloan KetteringJohn Ferrito
Shake ShackπŸ”₯ ELC River
πŸš€ New Intelligence

β€’ Flagstar: Christopher Higgins (CIAO) + Jason Pope (CTO) ID'd. Higgins came from MUFG β€” your in.

β€’ MSK: Tsvi Gal (CTO/Head Infrastructure) is target. John Ferrito is your warm path.

β€’ Shake Shack BOMBSHELL: Justin Mennen (CITO) came directly from EstΓ©e Lauder. Rhonda intro = two accounts.

β€’ Apollo: Free account β†’ search all 4 companies now. See Apollo Intel section.

🏒 TARGET ACCOUNTS

4 enterprise accounts Β· Mist WiFi opportunity

WARM β€” Connector ID'd

EstΓ©e Lauder Companies

Beauty & Consumer Β· NYSE: EL

COMPANY INTEL

Revenue~$15.6B (FY2024)
Employees~62,000 global
HQ767 Fifth Ave, NYC
Footprint162 countries
WiFi NeedRetail, Corp HQ, Distribution

KEY CONNECTOR

NameRhonda Vetere
Former RoleCTO/CITO 2013–2018
LI Status1st Connection βœ…
CurrentCEO, Aligned Alliance

⚠️ Rhonda left Jan 2018 β€” she's a CONNECTOR not decision-maker. Do NOT pitch her. Ask for the door only.

πŸ”₯ EstΓ©e River: Shake Shack CITO Justin Mennen is former ELC VP Enterprise Architecture. One Rhonda intro could open TWO accounts.
WARM β€” MUFG Path

Flagstar Bank

Financial Services Β· NYSE: FLG

COMPANY INTEL

Assets$87.5B (Dec 2025)
Branches~340 locations, 9 states
HQHicksville, NY
WiFi NeedBranch network, HQ campus

IDENTIFIED TARGETS

CIAOChristopher Higgins
CTOJason Pope
Your InMUFG shared contacts

βœ… Higgins came from MUFG Americas β€” you have contacts there.

Active data center modernization underway (Mphasis contract). Post-merger branch consolidation = prime WiFi refresh window. 340 branches = major deal.
WARM β€” John Ferrito Path

Memorial Sloan Kettering

Healthcare Β· Cancer Research

COMPANY INTEL

TypeCancer Center / Research
HQ1275 York Ave, NYC
Revenue~$6B annual
IT Team1,000+ employees
WiFi NeedClinical, patient, research IoT

IDENTIFIED TARGETS

CTO/InfraTsvi Gal
CDO/TechRΓ©my Evard
Your InJohn Ferrito (lifer)
BackgroundYou were WiFi architect at HUMC/Meridian
Healthcare is a prime Mist vertical β€” AI-driven troubleshooting, clinical IoT device management, patient WiFi. Your HUMC/HP/CDI background = peer credibility in healthcare wireless.
πŸ”₯ HOT β€” ELC River

Shake Shack

QSR / Hospitality Β· NYSE: SHAK

COMPANY INTEL

Locations500+ globally
HQ225 Varick St, NYC
Revenue~$1.1B (2024)
WiFi NeedPOS, guest, back-of-house

IDENTIFIED TARGET

CITOJustin Mennen
Reports toCEO Rob Lynch
StartedJan 13, 2025 (new!)
πŸ”₯ FORMERVP Enterprise Arch @ ELC

πŸ”₯ Mennen came directly from EstΓ©e Lauder. Rhonda knows his world.

πŸ‘€ KEY CONTACTS

People intelligence Β· Connection mapping

RV
Rhonda Vetere
CEO Β· Aligned Alliance Inc. / Board: MAXIOM, Make-A-Wish
Former CTO β€” ELC 2013–18 1ST CONNECTION
  • RAAM 2022 β€” 3,070 mi for veteran/first responder suicide awareness. Her dad was a Vietnam vet.
  • Navy SEAL Swim, Hudson River β€” 5 consecutive years, only female. You worked Hudson River Park.
  • HP co-author β€” shared DNA with Bernice Thor (HPE/Juniper SE)
  • States she responds to all inquiries on LinkedIn
JM
Justin Mennen
Chief Information & Technology Officer Β· Shake Shack (since Jan 2025)
πŸ”₯ FORMER ELC VP ENTERPRISE ARCH
  • Former VP Enterprise Architecture & Technology Innovation at EstΓ©e Lauder Companies
  • Knows ELC tech environment inside out β€” Rhonda overlap is authentic
  • Brand new at Shake Shack (barely a year) β€” still in listening/building mode
  • Also: Rite Aid CDO, CompuCom CDIO, Dell Technologies (APAC CIO)
TG
Tsvi Gal
CTO & Head of Enterprise Technology Services (Infrastructure) Β· MSK
PRIMARY INFRA TARGET β€” MSK
  • Owns all infrastructure at Memorial Sloan Kettering β€” network, WiFi, data center
  • 1,000+ person IT organization under CDO RΓ©my Evard
  • Path in: John Ferrito reconnect β†’ Tsvi Gal introduction
CH
Christopher Higgins
Chief Information & Operations Officer Β· Flagstar Bank
PRIMARY IT TARGET β€” FLAGSTAR
  • 40 years IT experience β€” MUFG Americas and U.S. Bank background
  • Led 13 post-merger systems conversions at U.S. Bank (1.2M customers, 57 systems)
  • Your in: MUFG shared contacts. He came from there β€” you have relationships there.
BT
Bernice Thor
Channel Sales Engineer Β· Juniper Networks (HPE) Β· US East
A-TEAM Β· MURDOCK
  • HP/HPE institutional DNA β€” Rhonda co-authored HP book; Bernice is HPE/Juniper SE
  • NJ roots β€” County College of Morris, St. Michaels EMT
  • EMT-B + CRASE certified β€” community service beyond the job
  • 20+ years Avaya (telephony + wireless SE) β†’ now Mist Channel SE
JG
Jeanine Gray
Account Manager Β· Hewlett Packard Enterprise Β· NYC Enterprise
A-TEAM Β· FACEMAN
  • HPE institutional DNA β€” same company as Rhonda's former employer
  • Women leading enterprise tech sales β€” peer credibility angle
  • NYC-based enterprise market β€” shared geography with all 4 accounts
CJ
Chris Jolliffe
Principal Architect Β· HighPoint (VAR) Β· CCIE Wireless #39701
A-TEAM Β· HANNIBAL Β· YOU
  • Hudson River Park work β€” authentic overlap with Rhonda's SEAL swim
  • Resident WiFi architect at HUMC/Meridian health system (CDI + HP years) β€” MSK credibility
  • MUFG shared contacts β€” warm back-channel to Flagstar's Higgins
  • John Ferrito relationship β€” MSK healthcare IT lifer, haven't talked in years but solid foundation

πŸ•ΈοΈ RELATIONSHIP MAP

Connection web Β· Click nodes for intel

Hover or click nodes for details Β· ELC river runs through Rhonda β†’ Justin Mennen (Shake Shack)

πŸ“‘ OUTREACH TRACKER

Message status Β· Follow-up pipeline

RV
Rhonda Vetere
LinkedIn DM Β· ELC Connector Ask
Warm intro re: ELC WiFi. Angle: RAAM bike ride, Hudson River Park overlap, HP heritage. Ask for intro or 15 min.
DRAFT READY
JF
John Ferrito β€” MSK
Reconnect Β· Healthcare IT Lifer
Years of silence doesn't kill a real relationship. Lead with genuine reconnect β€” "been a while, I'm working on something in your world." Ask who he knows at MSK infra level.
DRAFT PENDING
MU
MUFG Shared Contacts β†’ Higgins
Back-channel Β· Flagstar CIAO path
Identify strongest MUFG contact. Phone call: "Hey, do you know Chris Higgins at Flagstar?" He came from MUFG Americas β€” they likely know him.
IDENTIFY CONTACT
?
ELC β€” Current CTO/Infra Lead
TBD Β· Pending Rhonda intro
Awaiting warm intro from Rhonda to current ELC technology leadership. Draft ready once path confirmed.
PENDING RHONDA
JM
Justin Mennen β€” Shake Shack CITO
ELC Alumni Bridge Β· Via Rhonda
Mennen is former ELC VP Enterprise Arch. Rhonda intro = instant credibility. He's been at Shake Shack barely a year β€” still in listening mode.
PENDING RHONDA

πŸ“° INTEL FEED

Research log Β· Key findings

πŸ”₯ Shake Shack CITO Justin Mennen is a former EstΓ©e Lauder VP Enterprise Architecture. One Rhonda Vetere intro could cascade into TWO accounts simultaneously.
TODAY Β· BOMBSHELL
🏦 Flagstar CIAO Christopher Higgins has 40 years experience including MUFG Americas and U.S. Bank. You have existing MUFG relationships β€” warm back-channel to target.
TODAY Β· HIGH VALUE
πŸ₯ MSK CTO Tsvi Gal heads all enterprise infrastructure. Path: John Ferrito reconnect β†’ Tsvi Gal introduction. Your HUMC WiFi background = healthcare credibility.
TODAY Β· CONFIRMED
🦦 Bernice + Rhonda common thread confirmed: HP/HPE co-author (Rhonda) and current HPE/Juniper SE (Bernice) β€” strong peer intro frame. "From one HP person to another."
TODAY Β· CONFIRMED
🚴 Rhonda RAAM 2022: 3,070 miles in 7d 8h 55m. Team of 8. Raised awareness for veteran + first responder suicide. Her dad was a Vietnam vet lost to Agent Orange.
TODAY Β· HIGH VALUE ANGLE
🌊 Hudson River SEAL Swim: Rhonda completed 5 consecutive years. Only female to do so. You worked Hudson River Park. Real overlap β€” not manufactured.
TODAY Β· AUTHENTIC ANGLE
⚑ HPE/Juniper merger complete. Aruba Central + Mist now unified under HPE Networking. Mist won CRN 2025 Product of Year (AI: Software).
TODAY Β· MARKET CONTEXT
🏦 Flagstar active modernization: Selected Mphasis for new data center build. CTO Jason Pope: "flexibility to innovate faster." Active infrastructure investment = WiFi refresh window.
TODAY Β· OPPORTUNITY SIGNAL

🧲 CONNECTION ANGLES

Crafted outreach Β· Message drafts

Rhonda Vetere β€” LinkedIn Messages

🌊 RECOMMENDED β€” WARM CONNECTOR (Full Version)
Hi Rhonda β€” I came across your profile while doing research on EstΓ©e Lauder's technology leadership. Your tenure as CTO there is well known in the industry, and the transformation work you led β€” 162 countries, $28M in savings β€” speaks for itself. I'm Chris Jolliffe, Principal Architect and CCIE Wireless engineer at HighPoint, a global VAR. I'm working alongside a Juniper Mist team to bring AI-driven WiFi solutions to ELC β€” and your name came up naturally as someone who knew that environment inside out. I know you've moved well beyond those days β€” Aligned Alliance, MAXIOM, and everything else you're building is impressive. But if you still have relationships in ELC's technology org, even a warm introduction or a name to point us toward would mean a lot. I also just want to say β€” the RAAM ride for veteran and first responder mental health is something that genuinely resonates with me. I've done a lot of work right at Hudson River Park, right where you've been in the water with the SEALs. That kind of commitment doesn't go unnoticed. Would you be open to 15 minutes, or willing to point us in the right direction? Thank you, Rhonda.
⚑ SHORT AND DIRECT
Hi Rhonda β€” Chris Jolliffe here, Principal Architect at HighPoint (CCIE Wireless #39701). Working with a Juniper Mist team on a WiFi modernization opportunity at EstΓ©e Lauder. Given your time as CTO there, wondering if you'd point us toward the right infrastructure or network contact, or grab 15 minutes. I've spent a lot of time at Hudson River Park β€” same water you've been swimming in with the SEALs five years running. Appreciate what you do for veterans. The RAAM story is remarkable. Thanks, Rhonda.
🌊
Hudson River
You worked there. She swam there. Authentic overlap β€” not manufactured.
🚴
RAAM / Veterans
Her most personal passion. Her father. Genuine respect lands differently than flattery.
πŸ”—
HP Heritage
Rhonda co-authored HP book. Bernice is HPE/Juniper SE. Same institutional DNA.
🎯
Specific Ask
"15 min or a name" β€” low friction, clear action, respects her time.
⏳ ELC DIRECT OUTREACH β€” pending Rhonda intro Β· πŸ” Flagstar (Higgins via MUFG), MSK (Tsvi Gal via Ferrito), Shake Shack (Mennen via Rhonda ELC bridge) β€” drafts to follow

πŸš€ Apollo.io Intel

Contact discovery & enrichment Β· Powered by Apollo.io free API

βš™οΈ SETUP

Connect Apollo.io

Enter your Apollo API key to enable contact discovery across all 4 target accounts. Free plan at apollo.io/sign-up β€” get API key under Settings β†’ Integrations β†’ API.

πŸ”’ Key stored in your browser only (localStorage). Never sent anywhere except api.apollo.io.

ℹ️ Apollo.io Free Plan β€” What You Get

βœ… 50 email credits/month
βœ… People & company search
βœ… Job titles & LinkedIn URLs
βœ… Basic contact enrichment
⚠️ No phone numbers (free tier)
⚠️ 10 exports/month limit
Get API key: apollo.io/sign-up β†’ Settings β†’ Integrations β†’ API Keys β†’ Create key

🀝 THE A-TEAM

Campaign crew Β· Roles + strengths

🦦
Hannibal β€” The General
Chris Jolliffe
Principal Architect Β· HighPoint VAR
CCIE #3970130 YrsHighPoint VARNJ-Based
"I love it when a plan comes together."
Strategy Β· Human Intel Β· Campaign Command
⚑
Faceman β€” The Closer
Jeanine Gray
Account Manager Β· HPE
HPE AMNYC Enterprise
Account relationships Β· Deal management
Enterprise sales execution
πŸ”§
Murdock β€” Tech Wizard
Bernice Thor
Channel SE Β· Juniper Networks (HPE)
Mist SEUS EastEMT-BNJ
Mist technical depth Β· Demo execution
Partner enablement Β· NJ roots

🦦 Navy Otter Intel Note: The A-Team analogy maps perfectly β€” you've got the strategist, the closer, and the tech. When Hannibal has a plan, Face and Murdock execute and make the impossible look routine. Rhonda Vetere is the bridge β€” Hannibal's phone call that gets the team in the door. One warm intro from Rhonda could cascade into two accounts simultaneously (ELC + Shake Shack via Justin Mennen).

πŸ“‹ FIELD NOTES

Your command log Β· Running intel