𦦠MISSION BRIEF
Break into 4 enterprise accounts for Mist WiFi. Leverage human intel, authentic connections, and strategic introductions.
β’ Flagstar: Christopher Higgins (CIAO) + Jason Pope (CTO) ID'd. Higgins came from MUFG β your in.
β’ MSK: Tsvi Gal (CTO/Head Infrastructure) is target. John Ferrito is your warm path.
β’ Shake Shack BOMBSHELL: Justin Mennen (CITO) came directly from EstΓ©e Lauder. Rhonda intro = two accounts.
β’ Apollo: Free account β search all 4 companies now. See Apollo Intel section.
π’ TARGET ACCOUNTS
4 enterprise accounts Β· Mist WiFi opportunity
EstΓ©e Lauder Companies
Beauty & Consumer Β· NYSE: ELCOMPANY INTEL
| Revenue | ~$15.6B (FY2024) |
| Employees | ~62,000 global |
| HQ | 767 Fifth Ave, NYC |
| Footprint | 162 countries |
| WiFi Need | Retail, Corp HQ, Distribution |
KEY CONNECTOR
| Name | Rhonda Vetere |
| Former Role | CTO/CITO 2013β2018 |
| LI Status | 1st Connection β |
| Current | CEO, Aligned Alliance |
β οΈ Rhonda left Jan 2018 β she's a CONNECTOR not decision-maker. Do NOT pitch her. Ask for the door only.
Flagstar Bank
Financial Services Β· NYSE: FLGCOMPANY INTEL
| Assets | $87.5B (Dec 2025) |
| Branches | ~340 locations, 9 states |
| HQ | Hicksville, NY |
| WiFi Need | Branch network, HQ campus |
IDENTIFIED TARGETS
| CIAO | Christopher Higgins |
| CTO | Jason Pope |
| Your In | MUFG shared contacts |
β Higgins came from MUFG Americas β you have contacts there.
Memorial Sloan Kettering
Healthcare Β· Cancer ResearchCOMPANY INTEL
| Type | Cancer Center / Research |
| HQ | 1275 York Ave, NYC |
| Revenue | ~$6B annual |
| IT Team | 1,000+ employees |
| WiFi Need | Clinical, patient, research IoT |
IDENTIFIED TARGETS
| CTO/Infra | Tsvi Gal |
| CDO/Tech | RΓ©my Evard |
| Your In | John Ferrito (lifer) |
| Background | You were WiFi architect at HUMC/Meridian |
Shake Shack
QSR / Hospitality Β· NYSE: SHAKCOMPANY INTEL
| Locations | 500+ globally |
| HQ | 225 Varick St, NYC |
| Revenue | ~$1.1B (2024) |
| WiFi Need | POS, guest, back-of-house |
IDENTIFIED TARGET
| CITO | Justin Mennen |
| Reports to | CEO Rob Lynch |
| Started | Jan 13, 2025 (new!) |
| π₯ FORMER | VP Enterprise Arch @ ELC |
π₯ Mennen came directly from EstΓ©e Lauder. Rhonda knows his world.
π€ KEY CONTACTS
People intelligence Β· Connection mapping
- RAAM 2022 β 3,070 mi for veteran/first responder suicide awareness. Her dad was a Vietnam vet.
- Navy SEAL Swim, Hudson River β 5 consecutive years, only female. You worked Hudson River Park.
- HP co-author β shared DNA with Bernice Thor (HPE/Juniper SE)
- States she responds to all inquiries on LinkedIn
- Former VP Enterprise Architecture & Technology Innovation at EstΓ©e Lauder Companies
- Knows ELC tech environment inside out β Rhonda overlap is authentic
- Brand new at Shake Shack (barely a year) β still in listening/building mode
- Also: Rite Aid CDO, CompuCom CDIO, Dell Technologies (APAC CIO)
- Owns all infrastructure at Memorial Sloan Kettering β network, WiFi, data center
- 1,000+ person IT organization under CDO RΓ©my Evard
- Path in: John Ferrito reconnect β Tsvi Gal introduction
- 40 years IT experience β MUFG Americas and U.S. Bank background
- Led 13 post-merger systems conversions at U.S. Bank (1.2M customers, 57 systems)
- Your in: MUFG shared contacts. He came from there β you have relationships there.
- HP/HPE institutional DNA β Rhonda co-authored HP book; Bernice is HPE/Juniper SE
- NJ roots β County College of Morris, St. Michaels EMT
- EMT-B + CRASE certified β community service beyond the job
- 20+ years Avaya (telephony + wireless SE) β now Mist Channel SE
- HPE institutional DNA β same company as Rhonda's former employer
- Women leading enterprise tech sales β peer credibility angle
- NYC-based enterprise market β shared geography with all 4 accounts
- Hudson River Park work β authentic overlap with Rhonda's SEAL swim
- Resident WiFi architect at HUMC/Meridian health system (CDI + HP years) β MSK credibility
- MUFG shared contacts β warm back-channel to Flagstar's Higgins
- John Ferrito relationship β MSK healthcare IT lifer, haven't talked in years but solid foundation
πΈοΈ RELATIONSHIP MAP
Connection web Β· Click nodes for intel
Hover or click nodes for details Β· ELC river runs through Rhonda β Justin Mennen (Shake Shack)
π‘ OUTREACH TRACKER
Message status Β· Follow-up pipeline
π° INTEL FEED
Research log Β· Key findings
π§² CONNECTION ANGLES
Crafted outreach Β· Message drafts
Rhonda Vetere β LinkedIn Messages
π Apollo.io Intel
Contact discovery & enrichment Β· Powered by Apollo.io free API
Connect Apollo.io
Enter your Apollo API key to enable contact discovery across all 4 target accounts. Free plan at apollo.io/sign-up β get API key under Settings β Integrations β API.
π Key stored in your browser only (localStorage). Never sent anywhere except api.apollo.io.
βΉοΈ Apollo.io Free Plan β What You Get
π€ THE A-TEAM
Campaign crew Β· Roles + strengths
Strategy Β· Human Intel Β· Campaign Command
Enterprise sales execution
Partner enablement Β· NJ roots
𦦠Navy Otter Intel Note: The A-Team analogy maps perfectly β you've got the strategist, the closer, and the tech. When Hannibal has a plan, Face and Murdock execute and make the impossible look routine. Rhonda Vetere is the bridge β Hannibal's phone call that gets the team in the door. One warm intro from Rhonda could cascade into two accounts simultaneously (ELC + Shake Shack via Justin Mennen).
π FIELD NOTES
Your command log Β· Running intel